It’s everybody’s favourite guessing game: what will happen next when the Covid crisis ends? Who will be spending? When will they be spending? Where will they be spending? And, above all, what will they be buying?
The future of making – after the crisis end
The future of brand directions – the power is in collectives
The future for designers – game changers
Contemporary Preview Autumn/Winter 22/23
Designers are being proactive and responsive. Some are speaking out for those who have been forgotten or downtrodden; some are placing their beliefs in a quiet and gentle approach that leads by kindness and integrity; others are angrily fighting and using the fashion platform to raise the tempo; a new swathe is deeply concerned with gender politics and inclusivity; and more and more key people are embracing vital eco issues.
Fabric messages – transitional directions from summer to winter
Colour messages – wrap-round colour inspired by nature
Menswear messages – the power to move
Womenswear messages – blended living and flexi-forward thinking
Womenswear preview – back to normal is not an option
Menswear preview – moments to dress up
Knitwear preview – creativity and technical prowess
Casual & Athleisure Preview Autumn/Winter 22/23
The season draws on a rekindled gratitude for nature, localism, and community. Optimism and joyfulness are a key focus, revitalised through futuristic visions that serve communities, eco-systems, and inner wellbeing. Lasting consumer anxieties are soothed through ideas that focus on comfort, protection, and the romanticism of escapism, whether in nature, or online.
Casual, athleisure and denim preview – rekindled gratitude for nature, localism and community
A problem solving, creative thinking tribe is emerging from the old world. New ideas, new methods, new projects and new collaborations are flourishing, as if the pandemic had accelerated the challenges we are facing and the will to find alternative, interdisciplinary solutions.
Creating change – rewriting our lives.
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