It is an essential source of information and inspiration for anyone who is involved in long term product development, marketing and strategy.
Research into long term trends (2-5 years) is the foundation of 20/20 Vision.
The colours and materials are directly related to the research in this book, these are the aesthetics that are relevant today and tomorrow.
- Annual release
- Trend research, consumer insight and design directions
- Strategic concepts
- Key future materials and colours
- Four inspiring posters
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