Trend forecast for the respectively four upcoming seasons concerning colours, materials, design and styling for women's wear, men' s wear and young fashion, including street and retail reports, reports on merchandising, as well as analysis of consumer behaviour and its influence on fabric and fashion trends.
From the Publisher:
With so many arrivals of new creative directors in the major brands and the heartfelt departures of some of our much-admired creatives, the industry was poised to take in the fresh new perspectives as new personalities redefined brand identities.
The outcome was less heart stopping and more pragmatic than anticipated. At first, it felt like commerce had won over creativity with the absence of Instagram viral moments.
Designers largely turned their focus to their craft, beginning with the clothing and refining, editing, looking at their heritage and making radical (if quiet) changes that would stand the test of time. This demands that we look closer, paying more attention to the mastery that makes something extraordinary as opposed to being hit between the eyes with a media ready shot.
The much-anticipated Gucci collection under the helm of new creative director, Sabato De Sarno perfectly demonstrated this shift away from irreverent maximalism to something with a cool confidence very focused on product. Whilst eccentricity and showiness fell into the wings, the impetus was to integrate innovative original thinking into product that ultimately is more accessible to a wider audience but no less covetable for that.
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