Trendforecastbook 20/20 Vision offers a clear and well-organized overview of world wide cultural, technological, economic and social trends.

It is an essential source of information and inspiration for anyone who is involved in long term product development, marketing and strategy.

Research into long term trends (2-5 years) is the foundation of 20/20 Vision.

What is currently happening in the world affects people´s thoughts and values and therefore what kind of products will be needed in the future.

The colours and materials are directly related to the research in this book, these are the aesthetics that are relevant today and tomorrow.

Highlights:
- Annual release
- Trend research, consumer insight and design directions
- Strategic concepts
- Key future materials and colours
- Four inspiring posters

2026 edition

As we navigate the coming decade, humanity is in the middle of a profound evolution. Preparing for the inevitable turbulence and friction, we look to see the evolution of what came before and prepare for and imagine the shifts ahead.

Vision 2026 explores four key directions that will shape and inspire tomorrow.

Through research into the key drivers of change and insight into the key mindsets we identify the future strategy, products & services, colours & materials that together paint a picture of a possible, positive future.