ISSUE 18

This issue of Viewpoint Color Magazine is about Legacy.

As we face environmental, social, and technological shifts, the idea of ‘Legacy’ reminds us that creativity holds power: to connect and to envision worlds that honor what came before while daring to redefine what’s next.

In exploring ‘Legacy’, this issue also considers how memory, culture, and innovation intertwine. Legacy is not static, it evolves. through reinterpretation and renewal.

Designers, artists, and thinkers today are challenged to build responsibly, crafting work that resonates ethically and emotionally with future generations.

The colors we choose can embody values like resilience, optimism, and care, shaping how stories are remembered and retold.

- VIEWPOINT COLOUR is an aesthetically provocative, culturally relevant magazine that focuses on the world of color across all product and design industries on a global basis.

- Turn our visual inspiration into your ideas.

- VIEWPOINT COLOUR provides clear and comprehensive information on color trends, market validation, insights and analysis, and the psychology behind a color trend to help you with your color planning.

• What you will find in VIEWPOINT COLOUR
• Color news & innovations
• Design context - color forecasts (12-18 months)
• Color implementation
• Visual essays - images and photos
• Color, Material, Finish
• Inspiration for color and pattern
• Color meanings
• Color prediction (3 years ahead)

It's all about color!
>> Color is the most powerful communication tool, influencing 50 to 85% of ideas and purchasing decisions.
>> Since 80% of human perceptions are filtered through the eyes, visual cues are critical to getting a message across. Nothing does this better than the thoughtful use of color.
>> Color plays a central role in the design process and is an essential element of a successful design strategy. It should be considered from the moment materials are developed and should be a conscious part of every level of decision-making, from the raw materials that go into the product to the packaging in which it leaves the store.

Prioritize your color strategy.
>> We understand the expense and complexity of color decisions and want to make color planning easier for you.
>> Our goal is to provide you with the critical and actionable color information you need to make more effective color decisions.
>> VIEWPOINT COLOUR focuses on what really matters, giving you both a macro and local view of key color trends, with an emphasis on both what's happening now and what will happen three years from now.