The vulgar as opposed to the elegant. We seek the rational - a desire to eat - and the irrational - a desire to explore Mars. We harbour a desire for the extreme: extreme speed, extreme beauty, extreme passion, but we also yearn for very basic things, human contact, a flower unfolding.
This two-faced nature of desire, born from our deepest longings, and our day-to-day needs and outlined in our introduction, also finds expression in our A/W 2026/27 colour stories. In an uncertain market, the name of the game is to present something the consumer feels comfortable with but at the same time takes them a step forward and provide excitement.
Highlights:
- Internationally established and successful colour forecast featuring reliable and market-ready trend themes
- Early publishing date: available 18 months ahead of the season
- Comprehensive imagery with inspirations for moods, materials, structures and patterns
- 8 colour themes consisting of more than 50 colours in total and providing proposals for typical fields of application and colour combinations
- Thorough and concrete comments on the themes by texts and key words
- Complex view on colour trends in context to lifestyle and spirit of the time
- User-friendly presentation of the colours, colour combinations and design inspirations
- Extra set of removable original Pantone® colour swatches 11 x 2,5 cm (double folded) of all colours used in the themes
- Overview of all themes in poster format
- Ring book with removable single pages
- USB-Stick containing photos used in the themes as shown in the book (.jpg format) as well as an animated version of the themes accompanied with music
Peso: 3 Kg
Anno/Mese di Uscita: | 06/12 |
Casa Editrice: | View Publisher |
Copertina: | Hard Cover |
Lingua: | Inglese |
Stagione/Numero: | AW 2026/27 |
Uscite per anno: | 2 |
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