Indietro  Pantone View Color Planner AW 2026/27 Desire

View Publications

EUR 916,00


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no.55 Desire

Note from the publisher:

The desire to have what we do not comes in many forms often contradictory, irreconcilable, and paradoxical: the indulgent as opposed to the virtuous, abundance as opposed to absence.

The vulgar as opposed to the elegant. We seek the rational - a desire to eat - and the irrational - a desire to explore Mars.  We harbour a desire for the extreme: extreme speed, extreme beauty, extreme passion, but we also yearn for very basic things, human contact, a flower unfolding.

This two-faced nature of desire, born from our deepest longings, and our day-to-day needs and outlined in our introduction, also finds expression in our A/W 2026/27 colour stories. In an uncertain market, the name of the game is to present something the consumer feels comfortable with but at the same time takes them a step forward and provide excitement.

We need a balance between the safe and the enticing.

To satisfy a desire is a complicated thing. More than ever, we must protect desire as an intimate dimension, inseparable from our autonomy and dignity, and reconnect with our true motivations.

The two-faced nature of desire, born from our deepest longings, and our day-to-day needs as outlined in our introduction, also finds expression in our A/W 26/27 colour stories.


Cross-industry colour forecast with colour ranges and inspiration for fashion (women's, men's, sports + active),interior, cosmetics and product design.

Highlights:

- Internationally established and successful colour forecast featuring reliable and market-ready trend themes

- Early publishing date: available 18 months ahead of the season
- Comprehensive imagery with inspirations for moods, materials, structures and patterns

- 8 colour themes consisting of more than 50 colours in total and providing proposals for typical fields of application and colour combinations

- Thorough and concrete comments on the themes by texts and key words

- Complex view on colour trends in context to lifestyle and spirit of the time

- User-friendly presentation of the colours, colour combinations and design inspirations

- Extra set of removable original Pantone® colour swatches 11 x 2,5 cm (double folded) of all colours used in the themes

- Overview of all themes in poster format

- Ring book with removable single pages

- USB-Stick containing photos used in the themes as shown in the book (.jpg format) as well as an animated version of the themes accompanied with music

Peso: 3 Kg

 

Anno/Mese di Uscita: 06/12
Casa Editrice: View Publisher
Copertina: Hard Cover
Lingua: Inglese
Stagione/Numero: AW 2026/27
Uscite per anno: 2
 
 

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