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Indietro  Social Media for Fashion Marketing. Storytelling in a Digital World

Bloomsbury

EUR 51,00

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Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape.

Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication.

Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence.

With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication.

Peso: 1 Kg

 

Anno/Mese di Uscita: 2017
Casa Editrice: Bloomsbury
Lingua: Inglese
Pagine: 272
prodotto digitale: 0
 
 

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