Indietro  Pucci: The Art of Fashion

The most authoritative book ever published on Pucci, the iconic and inimitable Italian fashion house celebrated for its swirling, geometric patterns, glamourous designs, and innovative creative collaborations.

This luxuriously designed and lavishly illustrated publication is the most definitive look at the rich history of the revolutionary and iconic fashion brand built by Emilio Pucci.

Featuring never-before-seen material from the brand’s archives at the Palazzo Pucci in Florence, this is the most detailed and comprehensive monograph ever published.

First championed by Jacqueline Kennedy, Sophia Loren, Marilyn Monroe, and later pop icons Madonna and Kylie Minogue, the brand is known for pioneering collaborations.

Many of the greatest names in fashion and art have worked with Pucci, championed by leading fashion editors Suzy Menkes, Maria Pezzi, and Diana Vreeland and photographers Peter Lindbergh, Franco Rubartelli, Mario Testino, and Inez & Vinoodh.

Since 2002, daring creative directors—Christian Lacroix, Peter Dundas, Massimo Giorgetti, and most recently Camille Miceli—have been inspired by Pucci’s incredible heritage as the starting point for new creative directions.

The book is organized thematically and is divided into three main sections: color, material, and the study of body and movement.

Each section opens with insightful text before showcasing broad selections of Pucci motifs—many never before published—accompanied by material from leading fashion publications from the 1950s to the present.