The brand new “The Watch Book Rolex - Next Generation” is the ultimate tribute to the world's most famous watch brand.

With 256 pages, also published as an exclusive special edition in an elegant slipcase, this illustrated book offers a unique insight into the history, models and innovations of Rolex as well as the cultural influence of the brand.

Curated by renowned bestselling author and Rolex expert Gisbert L. Brunner, this book contains more style, more pop culture and more information than ever before.

The history of Rolex is a fascinating look back at innovations and milestones in the watch industry. Since the introduction of the first wristwatch with a chronometer certificate in 1926, Rolex has established itself as a pioneer in the world of luxury watches.

Early models such as the Submariner (1953), Explorer (1953) and GMT-Master (1954) are synonymous with a spirit of discovery, a thirst for adventure and maximum precision.

Over the years, Rolex has not only established itself as a watch manufacturer, but also as a cultural symbol and aspirational brand - from politicians and actors to athletes and hip-hop stars, everyone wears Rolex.

However, “The Watch Book Rolex - Next Generation” offers more than just exciting information, as a modern layout and numerous photographs make for a visual experience when reading the book. 

As usual, Gisbert L. Brunner guides readers through the fascinating world of Rolex with passion and expertise. Guest contributions on topics such as recognizing counterfeits and collecting watches round off the content and a further highlight of this volume is the detailed presentation of the latest Rolex development, a chronograph with 32 complications, which is given a special place on the slipcase of the special edition and makes it a particular highlight for Rolex fans. 

All in all, this is an indispensable piece for anyone who wants to understand the history, craftsmanship and fascination behind the luxury brand Rolex.