GRIFFE' NO.1 MAISON MARGIELA

Amidst our ongoing research, we also came to another revelation: many undiscovered fashion stories hide between the few lines of a label, revealing secrets of design, manufacturing, distribution and collaboration– stories usually left aside by the fashion brands in their marketing discourse.

Griffé was born from our desire to uncover these stories, and to share them with all fashion and vintage lovers.

Never before have fashion and clothing occupied such a place in our society. We need new stories and new tools to better understand it. Our gateway to this previously untold story is the fashion label.

In each issue, we put a fashion house in the spotlight. This first issue is dedicated to Maison Margiela. In this central issue we explore in depth the creative and commercial history of the house in four chapters.