Trendhub Menswear SS 2027 is a digital report from BDA London.

For SS27 menswear, the season is shaped by a strong emotional undercurrent and a renewed focus on identity, tactility, and authenticity, driven by our macro theme: The Renaissance of real.

It contains:

THE BIGGER PICTURE An introduction to the season, outlining key shifts in consumer behaviour, specific to the market. Overarching ideas to shape the season. Complimented by theme specific cultural influences

THE SEASON’S MUST-HAVES Key design statements and elements. Featured across themes for maximum seasonal impact.

KEY COLOURS AND EVOLUTION Spotlight on overarching colour. Menswear specific foundational & seasonal colour updates.

*NEW* KEY DESIGN SHIFTS: A laser focus on key detail evolutions from new proportions & lengths to pocket updates. Explored in depth within each theme in ‘Trims & Details’.

THE SEASON’S THEMES The season’s themes, covering influences, look and feel, colour, fabrics, trims, print and pattern, and key products. Rounded off with a concise trend checklist. Turning insight into creative & commercial reality. How to apply seasonal trend into strategic, market ready ranges.

Five seasonal themes covering:

• INFLUENCES Highlighting the key drivers behind the theme, from conceptual projects to cultural references.
• LOOK & FEEL Setting the scene for the theme with an overarching look and feel.
• COLOUR Fully referenced colour palettes, supported by trend highlights and key colour harmonies.
• FABRICS, TRIMS & DETAILS Clear fabric stories and direction for key trims and details.
• PRINT & PATTERN The key print and pattern stories including all-overs and graphic placements. We also provide a series of original artworks for each theme.
• PRODUCT CAPSULES Highlighting key product focus areas specific to the theme.
• KEY LOOKS The defining looks for the season. Here, we highlight the key products and outfit builds.

Included with the purchase:

• PDF High Resolution
• PDF Low Resolution
• Image Pack High Resolution