> 4 macro themes
> 8 sub-stories themes
> General color range & combos
> Mood boards & Fabric directions
> Inspirational Prints & Downloadable Patterns
> 48 Must-Have Products
> 26 Silhouettes
Fashion targeting young men is increasingly influenced by sport and fast fashion, with changes and accelerations that shake up our visions, approaches and processes.
Much more than a trend it is a true lifestyle that has settled among young people and will continue for several years to come.
Already a leader in the sports performance trends market with our Active Sport Lab creation tool, it is therefore logical that I decided to launch
DNA: Dudes Next Attitudes.
This new prospective digital tool for creation and analysis aims to redefine the contours of a new Sportswear and fashion sport in the urban perimeter by mixing or integrating sports codes in all product domains.
For Autumn/Winter 2019/20, we offer 8 stories with ultra trendy but commercially accessible looks, whether Street, Denim, more Preppy or Vintage.
Peso: 3 Kg
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