Since its launch in the spring of 2004, the shoes and sneaker magazine SHOES MASTER has been published twice a year.

SHOES MASTER, the shoes and sneaker magazine, has consistently been published twice a year, at the end of March and the end of September, since its launch in Spring 2004.

This issue, the 44th volume in its 21st year, marks the first-ever Nike feature since the magazine's inception.

It explores the present and future of Nike, centered around a report from their headquarters in Beaverton, Oregon, USA.

The Special Close-up section also features first-time coverage, including a report from GORE-TEX's US headquarters and lab, Regal's in-house leather shoe factory, and a boot special.

Additionally, the total 284 pages deliver the latest Autumn/Winter sneaker topics, including new models from 41 brands carefully selected by the editorial department and exclusive models from 9 shops.

[Feature] Everyone’s Favorite Nike: Its Present and Future. – There is no sneaker lover who hasn't been influenced by Nike.

Since the birth of sneaker culture, Nike has always reigned as the absolute champion. However, its position is not entirely unshaken. The popularity of classic court-style shoes, which symbolize the brand, has cooled down, and consumers are increasingly moving away from "hype."

Furthermore, with the rise of emerging brands, Nike's presence in the sneaker scene is relatively declining.

So, what is the future of Nike?

Will it continue to lead the scene? Or will it enter a new phase?

For this article, the first Nike feature since the magazine’s launch, we explore its present and future. Centered on a report from their headquarters in Beaverton, Oregon, USA, and including designer interviews and introductions to the latest products, we will unravel the "now" and "tomorrow" of the Nike we know and love.