Indietro  Trendhub Active AW 2027/28 Digital Report

Trendhub Active AW 2027/28 is a digital report from BDA London.

It contains:

THE BIGGER PICTURE An introduction to the season, outlining key shifts in consumer behaviour, specific to the market. These overarching ideas are set to impact the market throughout the course of this season.

THE SEASON’S MUST-HAVES Highlighting the key overarching design elements of the season, from must-have colours to details and items. The season’s checklist.

THE SEASON’S THEMES The season’s themes, covering influences, look and feel, colour, fabrics, trims, print and pattern, and key products. Rounded off with a concise trend checklist.

Five seasonal themes covering:

• INFLUENCES Highlighting the key drivers behind the theme, from conceptual projects to cultural references.
• LOOK & FEEL Setting the scene for the theme with an overarching look and feel.
• COLOUR Fully referenced colour palettes, supported by trend highlights and key colour harmonies.
• FABRICS, TRIMS & DETAILS Clear fabric stories and direction for key trims and details.
• PRINT & PATTERN The key print and pattern stories including all-overs and graphic placements. We also provide a series of original artworks for each theme.
• PRODUCT CAPSULES Highlighting key product focus areas specific to the theme.
• KEY LOOKS The defining looks for the season. Here, we highlight the key products and outfit builds.

Included with the purchase:

• PDF High Resolution
• PDF Low Resolution
• Image Pack High Resolution