Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world.
The world’s first visual guide for fashion business.
The manual covers branding, product development, wholesaling, retailing, setting up your business and form templates.
Business information is presented in short, easy to read paragraphs.
Practical advice is presented in a step-by-step guide with illustrated examples.
Chapter 1 - Branding
From creating your brand’s visual guidelines to learning how to define your customers, this chapter helps you perfect your fashion branding.
Chapter 2 - Product Development
From tech packs, label guides and determining your product’s country of origin, this chapter teaches you everything you need to know about creating garments.
Chapter 3 - Wholesaling
From joining a showroom to negotiating sales terms, this chapter covers all your bases when it comes to fashion wholesaling.
Chapter 4 - Marketing
From putting on a runway show to learning how to craft the perfect press release, this chapter covers all aspects of marketing.
Chapter 5 - Retailing
From how to charm customers to whether or not you should offer free returns, this chapter answers all your retail-related questions.
Chapter 6 - Starting your brand
From pitching to a potential investor to controlling your cash flow, this chapter will guide you in everything you need to know about setting up your company.
Chapter 7 - Form section
From lines sheets to sales confirmations, there is plenty of paperwork that needs to be filled out when running a fashion business. Here, we share the templates for each, so you know exactly how to compile every form professionally.
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