Indietro  Introducing Fashion Theory: From Androgyny to Zeitgeist

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How does a style become a fashion?

Why do trends spread and decline?

Introducing Fashion Theory explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies.

This second edition, re-titled from Key Concepts for the Fashion Industry, includes expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods.

- Illustrated examples, from Apple's post-postmodernist iWatch to Savage X Fenty's body image message on diversity

- Covers core fashion theories, from trickle-down to trickle-up, to political dress and conspicuous consumption

- Filled with learning activities, key terms, chapter summaries, and discussion questions to inspire and inform

About the Author
Andrew Reilly, PhD, is a Professor of Fashion Design and Merchandising at University of Hawai`i, Manoa.

Peso: 0.8 Kg


Casa Editrice: Bloomsbury
Lingua: Inglese
Mese di Uscita: 2020
Pagine: 160


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