Great fashion photography, at its best, reflects and shapes the era in which it is made. Whether you are a student, aspiring photographer, or working professional, building a fashion portfolio that aspires to this standard can be daunting.
The Fashion Image will help you develop your style through practical advice for image makers.
Beginning with a history of fashion photography, Thomas Werner offers advice on assembling your creative team, casting models, developing shoot concepts, and producing photographs and fashion film for editorial and advertising.
Professional practice, including self-promotion, social media, set etiquette, and fashion in a global context are also discussed. This is 'how to' at the highest level, with interviews from working fashion photographers, magazine editors, producers, fashion designers, and more, with around 200 color photographs that illustrate the fashion image at its best.
With an extensive list of international resources, including Instagram accounts and several assignments, this book is an essential guide for fashion photographers and film makers.
Table of contents
1 The Image
Wartime; Postwar; Space age; Counterculture; Punk and disco; Power dressing; A new millennium; Hipsters
2 Fashion Concepts
Subculture; Narrative; Culture; Lifestyle; Identity; Street style; Fashion and social issues
3 The Team
The Photographer's Team; Your Core Team; The Styling Team; The Modeling Agency; Booking a Test Shoot or Job; Casting; The Producer and Photo Studio; Video/Motion; Photo Agency and Reps
4 The Client's Team
The Editorial Creative Team; Native Advertising, Branded Content, or Advertorial; Advertising Agencies; Fashion Design Firm – In House Creative Team
5 The Fashion Industry
Design and market; Consumption and Sustainability; The Industry; The Fashion Shows; Fashion Houses and Firms; International Fashion Organizations – selected; Fashion Categories – selected
6 Developing a Shoot Concept
Portfolio Shoots and tests; Mood boards; Sources of inspiration
7 Shoot Production
Test Shoot; Editorial and Advertising; Bidding and Preproduction for Still Imagery and Motion; On set - Editorial and Advertising; Cover shoots and celebrities; Post production – still imagery; Payment; Fashion Film; Working with minors; Union and non union sets; Sound; Post production
Working with a Model; Working with the Garment; Fashion Film and Camera Movement; Portfolios and Reels; Promotional Pieces
9 The Function of a Fashion Image in a Global Context
The Language of a Generation; Audience; Cultural Portrayals; Cultural Representations of Beauty; Working Internationally – practical implications; Licensing images internationally; Image Use and Social Media
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