Indietro  Pantone Color of the Year 2022: 17-3938 Very Peri

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PANTONE® 17-3938 Very Peri

Pantone Color of the Year 2022

A New Pantone Color Whose Courageous Presence Encourages Personal Inventiveness and Creativity.

This color is available in the different references:

· Swatch cards – Cotton Swatch card: 173938

· Large TPG Sheets – A4 TPG sheet: 173938TPGS

· FHI Specifier Sheet – NEW! (this is a full page of the color with 42 perforated chips)

· Large Plastic Chip – plastic chip: PQ173938

A new blue shade, PANTONE 17-3938 Very Peri, a dynamic periwinkle blue hue with a vivifying violet red undertone as the Pantone Color of the Year selection for 2022.

Blending the faithfulness and constancy of blue with the energy and excitement of red, this happiest and warmest of all the blue hues introduces an empowering mix of newness.

Why did we create a new color to be the Pantone Color of the Year for 2022?

The ongoing global pandemic and uprisings around the world focused on the environment and inequality have not only led to the reframing of our social and cultural values, accelerating our connection to the environment as well as our immersion on technology, but also to the re-writing of our lives.

The challenges we have faced during the past 18 months (i.e. global pandemic, social uprisings focused on environment and inequality) has not only led to the reframing of our social and cultural values but also to the re-writing of our lives; accelerating the challenges we are facing as well as giving us the will and determination to find alternative approaches and solutions.

A change of perspective and looking at the world with different eyes will bring new, unexpected solutions to daring minds. Pure curiosity is what’s needed in difficult times; courageous creativity is another good companion; and a playful aesthetic will complete the force required to create an explosive mix of newness. As we enter this very different time, we re- imagine our future and re-write our lives knowing that new unknown possibilities are awaiting us, and we need to open our minds to a new vision.

With the world in transformation, we felt the best way to accurately capture the collective mood and illustrate this feeling of stepping into the unknown and the need to open our minds to this new vision, was for us to also transform our process and introduce this new color reflective of this unique cultural moment. The creation of PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through.

Peso: 0 mg


Casa Editrice: Pantone
Stagione/Numero: 2022


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