From Major Trends
The book addresses the key trends that have defined global fashion, ranging from the 1920s Flappers, the New Look, Ivy League style, Hip Hop culture, to the Y2K era. It offers a comprehensive understanding of the fashion evolution over the past century.
To Lesser Known Subcultures
The book explores lesser-known subcultures that played a significant role in shaping the evolution of fashion. From Pachuchos and Beatniks, to Bogans, Takenoku Zoku, Sapeurs and Riot Grrrls, it uncovers the hidden influencers in the world of style.
The early 20th century, a period of rapid modernization and social change, was marked by prosperity and optimism. Despite the economic hardship of the Great Depression, cultural milestones like the rise of jazz, women’s suffrage, and the golden age of Hollywood offered glimmers of hope and innovation amid adversity.
World War II significantly reshaped fashion and style. The practical needs of wartime gave rise to new, functional trends, while the post-war period saw a surge in alternative subcultures and a return to luxury. The era left a lasting impact, fostering a future fashion landscape that was more casual, practical and diverse.
Post-war prosperity birthed a distinct culture of teenagers, who were eager to differentiate themselves from their parents. Influenced by mass consumerism and entertainment, they began experimenting with fashion and subcultures as a form of rebellion and identity-seeking. This pivotal shift positioned teens as influential cultural catalysts, forever reshaping the landscapes of fashion and society.
The 1960s were a youth-centric era of optimism driven by technological advancements and economic prosperity. Art and fashion mirrored this daring and playful spirit, serving as significant reflections of this dynamic era. Concurrently, the surge in well-educated youth emerged as a transformative societal force. Their heightened social conscience paved the way for significant political movements.
Amid the tumult of the Vietnam War and the civil-rights movement, “flower power” emerged as a potent symbol of peace, unity and diversity. It intertwined fashion and sociopolitical advocacy, rejecting mainstream norms and championing inclusivity. Aligning style with civil-rights aspirations, the movement catalyzed societal shifts toward greater equity and diversity.
The Neon Era, synonymous with the 1980s, was characterized by vibrant, over-the-top fashion mirroring the decade’s materialism and burgeoning economic confidence. This period, marked by the mantra “greed is good,” saw an explosion of individualistic expressions in fashion and subcultures, encapsulating the era’s cultural shifts and economic exuberance.
Marked by the end of the Cold War and the dawn of the digital age, the 1990s ushered in a dramatic transformation in fashion. The era saw a shift toward alternative styles, the mass adoption of trends fueled by celebrity culture, and a mainstream integration of street-inspired fashion, reflecting the decade’s dynamic socio-cultural shifts.
Marked by new-millennium optimism, the 2000s brought a playful, experimental shift in fashion and subculture. The rise of the internet democratized fashion, facilitating the exchange of styles and trends, and making them instantly accessible via online platforms and social media. The result was a truly global fashion culture.
In the era of smartphones and social media, trends became short-lived “vibes” and microtrends emerged rapidly, no longer dictated by large brands but shaped by an interconnected online community. This shift, reflective of rapid technological progress, marked the dawn of truly participatory fashion.
Size: 14cm (W) x 21cm (H) x 2.8cm (D)
Paper: 158 gsm Premium Paper
Peso: 0.8 Kg
|Anno/Mese di Uscita:||2023|